CART and Captioning Pioneer
When Judy Brentano’s fingers fly
across her special keyboard, she
sets in motion a magical chain
of events.
Within less than one second, the
keystrokes of this technological
trailblazer are translated into
words that stream across TV
screens, giving weather alerts
or warning of emergency
situations. Or, they appear on
televisions in sports bars,
doctor’s offices or health
clubs, helping those watching in
such settings to keep up with
the latest news bulletins. Or,
they are read in classrooms by
students who are hearing
impaired.
Judy founded her pacesetting
company, EduCaption, Inc .in
1991. Since then, the technology
has moved forward in giant
leaps. Today, Judy’s
personally-trained,
best-in-the-business staff
numbers 23. Located across the
country, these men and women are
on call 24/7, to respond to
captioning needs in situations
ranging from emergencies to
large meetings to sporting
events to classroom coverage.
And like Judy, all these "capioners"
started their careers as court
reporters.
Judy, recently talked about her
early days in the field of court
reporting. "I started out in
Ohio," she said, "in the early
1970s." In 1972, Judy made a
life-changing decision to
relocate to the south. She
recalled that pivotal time with
a smile. "I set up interviews
all the way down I 75 to Ft.
Lauderdale." But Judy never
made it to that last stop in
Florida. Instead, she was hired
on the spot when she reached
Atlanta. It was a blank-slate
life change. "I knew no one in
Atlanta," Judy said of those
early days in Georgia.
As she was busy building her
court reporter career, Judy’s
life was interrupted by a rogue
tornado that hit Atlanta in
1974. The storm destroyed her
apartment building, forcing her
and others in the area to move.
It was during this relocation
Judy met Mike Brentano, and a
deep friendship developed. Mike
was on a career path to become a
college history professor. But,
as his interests and focus
changed, he and Judy married and
he joined her in the court
reporting field.
By this time Judy, an
enterprising businesswoman, had
responded to the need for her
expertise in Atlanta. She
established her own freelance
court reporting company. She
said of that busy, start-up
time, "I finally opened a little
office. It was 478 square feet,
and I had one employee.
Eventually, Mike came on board
and Brentano Reporters was
born." With this high-energy
entrepreneurial couple at the
helm, the enterprise quickly
grew to a 20-employee business,
based in its own office
building.
Deeply involved in their
professional interests, Judy and
Mike were active participants in
the National Court Reporters
Association (NCRA). Through this
group, the Brentanos established
many key business relationships.
One of their most important and
long-lasting friendships was
with Marty Block of Washington,
DC.
Marty and a partner were in the
developing stages of what would
become the closed-captioning
revolution. As their pioneering
work in the field progressed,
they urged Judy and Mike to get
into this new specialization on
the ground floor. The year was
1986. At that point, all
closed-captioning work was done
post-production. In other words,
the program was put together,
and the captions added
afterwards. Since this new
technology was based on Judy’s
long-time career focus, court
reporting, she found the
invitation to enter the field
irresistible.
The early closed-captioning
efforts involved an operator
sending the information in
shorthand from a stenotype
machine to a computer, equipped
with a specialized software
program. The computer then
translated the keystrokes to
English. The resulting words
were sent to the television
screen. The time lapse between
the captioner keying in the
information and the words
showing up on the screen was
about 6 seconds. "By contrast,"
Judy said with enthusiasm, "we
now work on a one second delay."
This petit business woman takes
obvious pride in the fact that
her EduCaption, Inc., was one
the first captioning companies
in the country. Among her
earliest clients was the Fox TV
affiliate in Atlanta. Judy
reported that Fox is still with
her firm after all these years.
EduCaption continues to provide
more than 47 hours of captioning
for Fox each week.
As the technology grew, the
captioning options were extended
into courtrooms, other media
outlets and a growing number of
classrooms. The turning point
in the industry, according to
Judy, came with the exploding
capabilities of the internet.
For instance, Judy explained, in
classroom situations, the
professor wears a mic and the
class is broadcast on the
internet. The hearing-impaired
student attending the lecture
has a lap top computer with
internet access.
As the student sees the class on
his lap top, the captioning is
added on the screen by one of
Judy’s specially-trained staff
members who is located in a
remote location...anywhere from
Arizona to Maine. The result is
an on-site learning experience
for a hard-of-hearing student
that equals the quality of what
once was open only to the
hearing.
Later this year Judy, as well as
the other pioneers in the
closed-captioning field, will
mark a special milestone. The
Association of Late Deafened
Adults is an organization formed
20 years ago. These men and
women lost their hearing later
in life. They do not read lips.
They do not sign. For these
reasons, they have relied from
the beginning on captioners like
Judy’s EduCaption, to provide
coverage at their meetings.
The Late Deafened Adults have
invited Judy and the others who
were in on the ground floor, to
attend an anniversary
celebration. These professional
captioners will give their
historical perspective of how
this amazing technology
developed over the past two
decades. There’s no way to
measure the number of lives the
innovation of closed-captioning
has touched. But the pioneering
work of Master Captioner Judy
Brentano continues to have a
sweeping effect on the entire
field.
Through her tireless efforts to
insure access to those who need
this technology, her continued
work in teaching the unique
skills required in captioning
and her dedication to improving
the competence of the uniquely
gifted people who undertake the
work, Judy’s impact is felt
across the industry. The magic
Judy has performed in every
aspect of this field since her
early, pioneering days, is her
lasting legacy to those who are
moving the technology to the
next level.
With reprint permission from
author Joyce Schenk
Appears in “Charlotte Woman”
October 2008